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How expensive is the license?

“What an expensive license!” It’s a comment we often hear when we talk about Plaud and our AI subscriptions. And of course, it makes sense to think about what a subscription costs. But what happens if we instead look at how much the service is actually used? When the cost is spread across each lecture or client meeting, the picture changes.

With Plaud Note Pro and AI Pro, you get a tool that records, transcribes, and summarizes conversations. Instead of trying to take notes on everything yourself, you can focus on what’s being said and revisit the information afterward. We’ve calculated two common use cases to show what it means in practice.

What does Plaud Note Pro with AI Pro really cost?


Let’s start with the numbers. A Plaud Note Pro together with one year of AI Pro costs a total of 3,598 kronor. That works out to roughly 300 kronor per month during the first year. This includes both the recording device itself and the AI subscription with 1,200 transcription minutes each month. If you need more, Unlimited costs 3,299 kronor and changes the calculation.

Product

Price

Plaud Note Pro

2 199 kr

AI Pro annual subscription

1 399 kr

Total first year

3 598 kr

From year two, AI Pro only

1 399 kr/year


From the second year onward, you only need to pay for the subscription, since you already own your Plaud Note Pro. With one year of AI Pro for 1,399 kronor, the cost is about 117 kronor per month. That is a significantly lower ongoing cost than in the first year. And the more you use the service, the lower the cost per recorded session becomes.

Usage

First year

From year two

Per month

299.83 kr

116.58 kr

20 lectures/month

14.99 kr

5.83 kr

40 client meetings/month

7.50 kr

2.91 kr

Calculated on 20 lectures or 40 client meetings per month for 12 months, with full use of 1,200 minutes each month. 1399 kr (Pro) 3299 kr  (Unlimited)

For students, each lecture can cost 15 kronor


Imagine a student with 20 lectures a month, and each lecture lasts one hour. That adds up to 1,200 minutes, which matches the full monthly transcription allowance in AI Pro. Over an academic year with many lectures, that can quickly turn into a lot of information to keep track of.

20 lectures/month

14.99 kr

5.83 kr


If the student uses the service at the same level throughout all twelve months of the year, the cost comes to about 15 kronor per lecture in the first year. From year two, it drops to around 5.83 kronor per lecture. For that amount, the student can go back and check what the teacher actually said, read a transcript, and use AI to summarize the content. That can be especially useful before exams or when something needs to be reviewed again.

For salespeople, the cost per meeting is even lower


A salesperson with 40 client meetings a month, where each meeting lasts 30 minutes, also uses 1,200 minutes. It’s easy to imagine how many details can come up across that many conversations. Customer requests, agreements, questions, and follow-up tasks should ideally not fall through the cracks.

40 client meetings/month

7.50 kr

2.91 kr


Using the same calculation, the cost comes to about 7.50 kronor per client meeting in the first year. From year two, it drops to roughly 2.91 kronor. After the meeting, the salesperson can read a summary and use Ask Plaud to find specific information in the material. That makes it easier to prepare for the next contact without having to listen through the entire recording again.

It’s about more than transcription


An important part of Plaud is what happens after the recording. Plaud Note Pro has four microphones that, together with AI-based audio processing, can capture voices from up to five meters away. The device can also automatically switch between recording phone calls and meetings in the same room. The battery lasts for up to 30 hours in the recording mode that offers the longest microphone range.

Once the recording is complete, the material can be transcribed and summarized in Plaud. You can choose different summary templates depending on whether it’s a lecture, a client meeting, or an interview. With Ask Plaud, you can also ask questions about the content of the recording. So you don’t have to rely only on your memory or try to find the right note weeks later. Of course, important details should always be checked, since AI summaries can sometimes contain errors.

Which subscription fits your needs?


AI Pro includes 1,200 transcription minutes per month and is a good fit for anyone who regularly records meetings, conversations, or lectures. But not everyone needs that many minutes. Every Plaud device also comes with Starter, which gives you 300 free transcription minutes each month without requiring a paid subscription. 

For those who record even more, there is AI Unlimited with unlimited transcription minutes according to the terms of the subscription. That may be of interest to consultants, journalists, and others who have many long conversations during the workweek, and Unlimited costs 3,299 kronor. No matter which subscription you choose, it’s wise to start by calculating how many minutes you actually need. Also remember to inform participants and make sure recording is allowed.

So, is the license really that expensive? It depends, of course, on how you use Plaud. For someone who only records an occasional conversation now and then, the free plan may go a long way. But for the student with many lectures or the salesperson with a packed calendar, the cost per session becomes relatively small. What matters is not just what the subscription costs, but how much value you get from it.

Read more about Plaud Note Pro

FAQ

What does Plaud Note Pro with AI Pro cost?
With the prices in our example, a Plaud Note Pro and one year of AI Pro cost a total of 3,598 kronor. After that, AI Pro costs 1,399 kronor per year. If you need more, Unlimited costs 3,299 kronor.

How many minutes are included in AI Pro?
AI Pro includes 1,200 transcription minutes per month. That corresponds, for example, to 20 one-hour lectures or 40 30-minute meetings.

Do I need a paid subscription to use Plaud?
No. Plaud devices come with Starter, which gives you 300 free transcription minutes each month.

What is the difference between AI Pro and AI Unlimited?
AI Pro has a monthly allowance of 1,200 transcription minutes. AI Unlimited offers unlimited transcription minutes according to the terms of the subscription.

Can Plaud automatically summarize meetings and lectures?
Yes. Plaud can transcribe recordings and create AI summaries using different templates. With Ask Plaud, you can also ask questions about the content of your recordings.

About Plaud the Nordics

Plaud makes AI voice recorders and note takers for meetings, phone calls and everything in between. More than 2.5 million professionals in over 170 countries use them, and Euromonitor ranks Plaud the world's No.1 AI note-taking device brand by 2025 unit sales.

The range runs from the 3 mm, credit card-sized Plaud Note and Note Pro, which record calls and meetings, to the wearable NotePin and NotePin S. Every Plaud transcribes in 112 languages and works with the same app on phone, web and desktop. Your recordings are not used to train AI unless you opt in.

Vendora Nordic is the official distributor of Plaud in the Nordics.

PLAUD Note Pro AI voice recorder held in hand, slim silver recorder for calls and meetings
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